Weather Channel buoys 'Lifeguard'

The Weather Channel is diving further into unscripted series: the net has ordered 13 half-hours of ''Lifeguard!'', a new reality show from LMNO productions about lifeguards along 150 miles of the Calif. coastline. Weather already has Al Roker Entertainment's ''Coast Guard Alaska'' set to preem Nov. 9; the net's senior veep of content and development, Michael Dingley, said that the new series fits right in with its mission. ''Content on all of the Weather Channel platforms focuses on weather and how it affects people's everyday lives, whether at work or play,'' he said. '''Lifeguard!' speaks directly to that mission.'' Other recently acquired originals on the net include ''Twist of Fate'' and ''Storm Riders. Contact Sam Thielman at sam.thielman@variety.com